Estimate the annual revenue your current pricing architecture is leaving uncaptured. 4 inputs. No email required.
| Scenario | Triangle Captured | Annual Impact | Per Location |
|---|---|---|---|
| Conservative | 30% | $0 | $0 |
| Moderate | 45% | $0 | $0 |
| Aggressive | 60% | $0 | $0 |
The profit triangle is the gap between what your members currently pay and what a properly architected pricing structure could capture. This calculator estimates that gap using 3 levers: churn reduction (members retained through pricing lock and switching cost architecture), tier optimization (revenue captured from members whose willingness to pay exceeds your current single price point), and zombie member reactivation (converting passive members into engaged, upgradeable ones). For the annual churn cost, the model assumes a lost member would have stayed an average of 6 additional months. This keeps the estimate grounded and avoids inflating the loss with a full 12-month run rate. The triangle estimate is capped at 18% of revenue. A TMN pricing sprint measures the actual size of your triangle with real data.
This calculator gives you an estimate. A 30-minute pricing review gives you specifics.
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