A 2-4 week diagnostic that tells you where your pricing is leaving money, how much, and what to change.
Most pricing problems are structural. The wrong price is a symptom. The real issue is a pricing architecture that was inherited, copied across locations, and never pressure-tested against how your customers actually behave. The sprint takes that architecture apart, finds the changes worth making, and helps you get them live.
I read your pricing from the outside before I see a single data point.
Tier structure analysis, competitive positioning review, member distribution prediction. I tell you where I think your customers are concentrated and why before the data confirms it. Getting this right cold is the first signal the methodology works.
I get into your systems and pull the numbers that matter.
Membership and transaction data, tier distribution, churn rates by cohort, visit frequency, revenue per member, seasonal patterns. 2-3 conversations with the operator and front-line staff to validate what the data shows and catch what it does not.
I figure out why your customers buy the way they buy.
Compromise effect analysis, extreme value gaps, tier migration patterns, early churn signals, price sensitivity by segment. This is where the behavioral economics work happens and where margin leakage that was invisible in the spreadsheet becomes specific and measurable.
I deliver specific pricing moves with a dollar target on each one.
Tier restructuring, price point changes, new tier design, inclusion optimization, rollout sequencing, risk analysis. Every recommendation includes conservative, moderate, and aggressive projections so you know the range before you decide.
I help you get the changes live. Not a handoff. Actual deployment support.
Draft member communications, front-desk scripts, system configuration guidance, rollout timing, objection handling for staff, and a 2-week post-launch check-in. The sprint does not end when the analysis is done. It ends when the pricing changes are running.
Complete teardown of your tier design, price points, fee structure, and competitive positioning. Where you are leaving money. Where you are overcharging. What to fix first.
3-scenario financial model (conservative, moderate, aggressive) for every recommended pricing change. You see the math behind each number, not a summary slide.
Rollout sequence, ownership matrix, staff scripts, member communication drafts, and risk mitigation for each change. Built for your ops team to execute without adding headcount or outside support.
Sprint pricing depends on the number of locations, the complexity of the pricing architecture, and the data environment. Most engagements fall between $15,000 and $50,000. I will tell you during our first conversation whether the likely revenue upside justifies the investment for your business.
Tell me what you are working on. I will tell you if pricing is the right lever and what a sprint would probably find.
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